Results For "OMA"
245 News Found
‘Collaborating with Govt key to our future success’
In Viewpoints By Rajiv Raghunath - September 12, 2018
Charmaine Moldrich, CEO, Outdoor Media Association (OMA), Australia, talks about DOOH growth, the next steps for MOVE and the industry’s involvement in smart city development
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
Medlife says aloud #LafadduMatBano
In Campaigns By M4G Bureau - July 18, 2018
Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets
Vyoma Media appoints Vandana Sharma as Business Head East
In OOH News By M4G Bureau - June 29, 2018
Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
In OOH News By M4G Bureau - June 22, 2018
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee
JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Vyoma Media expands sales leadership team with key appointments
In OOH News By M4G Bureau - May 18, 2018
Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales – North
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
In Digital OOH By M4G Bureau - May 03, 2018
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
In Digital OOH By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
In Digital OOH By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods