Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Sprite is back with new lightered heart campaign

In OOH News By M4G Bureau - March 02, 2020

In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including Outdoor and Digital

McCann helps 21 brands billboards with sunblock in Peru

In Campaigns By M4G Bureau - February 27, 2020

To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road to create awareness about skin cancer

Chitra Painters turns the spotlight on green practices with solar lighting

In OOH News By Bhawana Anand - February 27, 2020

Real estate brands have been supportive of green media, says Mahesh Chitraprakash, Director of Chitra Painters Group

TATA TEA Chakra Gold makes record with new OOH activity

In OOH News By M4G Bureau - February 04, 2020

Over 500 plus women and college students came together in the city to celebrate Kolam Kondattam to form 500 dotted and unique kolams

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

Hajmola in a democratic campaign at Sonepur Mela

In Campaigns By Pray Jani - January 09, 2020

Vritti Solutions Limited executed an engaging campaign for Hajmola at Bihar’s most auspicious event

Ola’s Keerthi joins DocsApp

In OOH News By M4G Bureau - December 18, 2019

Keerthi has over 12 years of experience in managing functions across operations, sales, strategy and analytics and has worked across multiple sectors

With the Diwali spirit in the air, Kitkat launches new flavour

In Campaigns By Pray Jani - October 25, 2019

Using OOH platform, Kitkat announces its latest “Rich Chocolate Fudge” to target Diwali customers

Coca-Cola India starts ‘World Without Waste’ drive

In OOH News By M4G Bureau - September 30, 2019

The program will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai