Tata Salt bags two awards at MAA Worldwide Globe Awards

In OOH News By M4G Bureau - May 17, 2018

The brand has won the highest accolade for ‘Sehat ki Chuski’, beating campaigns from all over the world

Chumbak says it with a cuppa

In Gallery By M4G Bureau - May 16, 2018

Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency

Chumbak targets caffeine lovers to promote summer sale

In Campaigns By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

Draft MCGM ad policy promises industry-friendly norms

In OOH News By M4G Bureau - May 15, 2018

The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media

Solar AdTek undertakes solar powered lighting of 1,800 bqs in Ireland

In OOH Solutions By M4G Bureau - May 07, 2018

The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions

Dabur Hajmola innovatively engages college youth

In Campaigns By M4G Bureau - May 04, 2018

The set up created inside the campus gave the brand a chance to engage a huge number of students and create a direct contact to further translate it into sales.

Contextual approach worked for us: Coca-Cola India

In OOH News By Bhawana Anand - May 04, 2018

The OOH advertising too was set in regional contexts, and that worked for the brand

Check out TVS Jupiter, make an informed choice: TVS Motor

In OOH News By M4G Bureau - April 24, 2018

Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH

Activation planned to promote Thums Up Charged No Sugar

In OOH News By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

Coca Cola’s Bromance on OOH soon

In Gallery By - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks