Coca-Cola navigates way to the recycle bin with iconic swirl

In Gallery By Bhawana Anand - June 10, 2019

Designed and executed by Publicis Italy, the initiative is towards reducing its contribution to environmental waste

Coca- Cola’s immersive OOH campaign

In Gallery By - May 15, 2019

The beverage leader tops with first ever musical bus shelter innovation

Coca-Cola strikes a new chord on OOH

In Campaigns By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

Coca-Cola Company bags exclusive naming rights for indoor multipurpose arena in Dubai

In OOH News By M4G Bureau - April 23, 2019

Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’

Havas Creative hires senior talent in Mumbai

In OOH News By M4G Bureau - March 29, 2019

Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy

Deepika-Ranveer to feature in Lloyd’s new campaign

In OOH News By M4G Bureau - March 27, 2019

The Bollywood couple will be seen romancing on the outdoor medium promoting the brand’s 'Khayal Rakhenge, Khush Rakhenge' campaign

How Kansai Nerolac Paints added a dash of colour to Maha Kumbh

In Gallery By M4G Bureau - March 07, 2019

Kansai Nerolac Paints Ltd. (KNPL), paid homage to the Kumbh Mela through art and enhanced the look of Indira Bhavan located at Civil Lines in Prayagraj and other structures in the city. Take a look.

Kansai Nerolac honours Maha Kumbh through art

In Campaigns By M4G Bureau - February 27, 2019

The brand’s 104 feet mural on the building facade is meant to be a homage to saints, sadhus and pilgrims visiting the Kumbh Mela

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

Charminar installs water kiosks at Kumbh Mela

In OOH News By M4G Bureau - February 01, 2019

The roofing solutions brand will also distribute bags/jholas on key gathering days