Switch to sustainable, responsible printing processes: Santhosh PG

In OOH News By VJ Media Bureau - July 31, 2015

Speaking on the theme"The need for sustainable and responsible printing processes for OOH” at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

In OOH News By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

Plan better to get the best out of OOH, says Bharat Dhuppar

In OOH News By VJ Media Bureau - July 29, 2015

Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.

Leverage digital technologies, localise messaging: Pradeep Shrivastava

In OOH News By VJ Media Bureau - July 28, 2015

Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect” on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.

OOH media networks will grow in India, says experts

In OOH News By VJ Media Bureau - July 28, 2015

Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015

OAC 2015 inaugurated in Mumbai on July 24

In OOH News By VJ Media Bureau - July 28, 2015

The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by Pradeep Shrivastava, CMO, Reliance Jio, Amit Sarkar COO, Kinetic India, Noomi Mehta, MD, Selvel One, and Vasant Jante, MD and Publisher, VJ Media Works.

Team Turquoise wins Young Outdoorians! Contest at OAC 2015

In OOH News By VJ Media Bureau - July 27, 2015

Team Turquoise comprising Ankit Sheth, Aritra Dasgupta, Sanjeev Choudhary, Aparna Singh and Rimple Sanchala won the third Young Outdoorians! Contest sponsored by IKON. The winning team received a cheque of Rs 25,000 and a waiver of the OAC 2015 registration fee.

Shashi Nambiar and Sushant Kadam & Rohit Salian and Binita Shah win the first YOC Contest at OAC 2015

In OOH News By VJ Media Bureau - July 27, 2015

Shashi Nambiar and Sushant Kadam, Taproot India and Rohit Salian and Binita Shah, Salt Brand Solutions won the first ever YOC contest sponsored by Laqshya. The winners received a return ticket each to Dubai.

Abhishek Banerjee wins the Streettalk OOH Thought Leaders Contest at OAC 2015

In OOH News By VJ Media Bureau - July 27, 2015

Abhishek Banerjee, Kinetic India and Rohit Yajnik, Amar Ujala Outdoors, sent in the winning entries for the first instalment of the Streetalk OOH Thought Leaders Contest to become the winner and runner-up, respectively.

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.