Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

In OOH News By M4G Bureau - April 08, 2024

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

OAA 2024 contest opens today, EY once again Tabulation Partner

In OOH News By Rajiv Raghunath - April 01, 2024

OAA 2024 has 7 award categories, 27 sub-categories

Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

Melanie Lindquist, MD, Talon Asia Pacific to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - March 12, 2024

Melanie will be speaking on the theme --‘Beyond billboards - the new age of OOH’

‘We're actively exploring acquisitions and working to increase our inventory’

In Gallery By - March 08, 2024

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - February 26, 2024

Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'

Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’

In Campaigns By M4G Bureau - February 23, 2024

The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching

‘OOH is an important channel to connect with corporate audiences’

In Gallery By - January 09, 2024

MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.

‘Top-of-the-mind recall critical for demand generation, supply management’

In Gallery By - January 02, 2024

Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.

Achieving carbon neutrality

In Viewpoints By - December 20, 2023

Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality