Results For "OAC"
580 News Found
BBMP permits temporary hoardings at a nominal fee
In OOH News By M4G Bureau - February 01, 2018
Those seeking to install temporary hoardings can approach the concerned BBMP zonal office and apply for permission by paying a nominal fee. The corporation has given the charge of eight BBMP Zones to Joint Commissioners to control the mushrooming illegal flex banners in the city
Adopt eco-friendly material to offset curbs on flex: digital printers
In OOH News By Bhawana Anand - January 16, 2018
Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities
In OOH News By Bhawana Anand - January 04, 2018
The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year
DOAA resolves to reassert its industry leadership with inclusive approach
In OOH News By Bhawana Anand - January 04, 2018
DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due efforts will also be directed to expand the association membership
SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters
In OOH News By M4G Bureau - December 12, 2017
Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more
OAC 2018 to be held in Mumbai during July 27-28
In OOH News By M4G Bureau - December 11, 2017
The 14th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2018 awards function will be organised at the same venue on July 28
‘OOH should give brands innovative, iconic, interesting experience’
In Gallery By - December 04, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
‘DMRC has made a paradigm shift in its advertising business approach’
In Gallery By - December 01, 2017
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference