‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences

Chennai industry body welcome HC judgement on hoardings on private lands

In OOH News By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws

Outdoor Advertising Awards (OAA) contest is open for entries; media owner awards re-introduced

In OOH News By M4G Bureau - February 24, 2020

Entries to be submitted online, latest by May 5, 2020; a separate sub-category for OTT also introduced

NMRC to permit promotions on wheel to increase NFR

In OOH News By M4G Bureau - February 17, 2020

1-4 coaches can be obtained at a minimal fee for the activity and celebrations inside their trains

‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

‘OOH is pivotal to our brand communications’

In Viewpoints By Bhawana Anand - January 27, 2020

Low-cost carrier IndiGo often goes big on OOH route to promote its new route launches. Willy Boulter, Chief Commercial Officer, IndiGo, shares his company’s OOH approach .

Jayesh Yagnik, COO, MOMS Outdoor Media Services to speak at 2nd Transit Media Talks

In OOH News By M4G Bureau - January 22, 2020

Jayesh Yagnik will share his perspectives on the specialist agency approach to transit media

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

‘OOH is often our go-to media’

In Viewpoints By Bhawana Anand - December 17, 2019

Vishal Jain, VP & Head - Growth, Shuttl talks about the hyper local approach offered by the OOH medium

‘OOH is ideal for location-centric business’

In Viewpoints By Pray Jani - November 18, 2019

Raveendra Singh, AVP, Adlabs Imagica talks about the brand’s approach to OOH advertising