Results For "OAC"
578 News Found
MHOA approaches MCGM for fee waiver, relief package
In OOH News By M4G Bureau - May 10, 2021
MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.
MediBuddy unveils new brand tagline & logo
In OOH News By M4G Bureau - March 02, 2021
The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms
Bumble opts localised OOH approach to share dating tips & tricks
In OOH News By M4G Bureau - February 23, 2021
Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs
IndiGo launches new campaign ‘The Tough Cookies’ in partnership with key brands
In OOH News By M4G Bureau - November 17, 2020
In order to extend gratitude for medical frontline workers, the airline brand will roll out on ground activations to felicitate Doctors & Nurses
‘OOH has a key role to play in lifting the nation’s spirits’
In Viewpoints By Rajiv Raghunath - November 03, 2020
Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative
In OOH News By M4G Bureau - July 31, 2020
The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach
Outdoor Asia July Edition: A must read!
In OOH News By M4G Bureau - July 16, 2020
The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach
Hyderabad media owners contest new policy implementation issued by GHMC
In OOH News By Pray Jani - June 24, 2020
The media owners, approached the Telangana High Court, have obtained a stay order on Hyderabad civic body’s notice on the new policy