1st OAA 2017 Jury Meet underway in Gurugram

In OOH News By M4G Bureau - June 16, 2017

The 2nd and 3rd OAA 2017 Jury meets will be held in Mumbai in the coming week.

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

OOH delivers maximum ROI, says an OAAA report

In Digital OOH By M4G Bureau - May 19, 2017

While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.

Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention

In OOH News By Vasant Jante - May 18, 2017

Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.

Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans

In OOH News By Vasant Jante - May 16, 2017

The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions

OAAWB resolves to take firm steps for betterment of industry

In OOH News By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.

US body lays down programmatic standards for digital placed advertising

In Digital OOH By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

Proactive In & Out Advertising is presenting sponsor of OAA 2017

In OOH News By Rajiv Raghunath - April 13, 2017

The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017

IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards

In OOH News By Rajiv Raghunath - April 12, 2017

IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development