Star Jalsha's transit wedding bash for Kolkata

In Campaigns By Nabamita Chatterjee - August 17, 2013

Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.

Neeru's Emporio adds a dash of style at Hyderabad Airport

In OOH News By Nitya Gnanaolivu - August 14, 2013

Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.

Message in a bottle

In Digital OOH By Bhawana Anand - July 28, 2013

john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.

Zee Bangla scripts 3D innovation

In Campaigns By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

'Innovations will drive spends'

In Viewpoints By M4G Bureau - July 25, 2013

Amitesh Rao, Director - Brand & Media, MTS India, feels only innovations, measurability and ROI will really drive greater investments in OOH.

Global Advertisers bags bus shelter rights

In OOH News By VJ Media Bureau - July 24, 2013

Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations

Vodafone's innovative internet fest at Rath Yatra

In Campaigns By VJ Media Bureau - July 24, 2013

The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival, but also with the concept of 'Happy to Help'.

OAC 2013: Times OOH launches'Vade Mecum' handbook

In OOH News By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

Godrej LOCKSS gives wheels to innovation

In OOH News By VJ Media Bureau - July 04, 2013

Godrej Locking Solutions and Systems created an experience zone in form of a van known as 'Innovation on Wheels - where technology meets design' to give their customers an enriching experience.

OAC 2013: The'Young Outdoorians' challenge

In OOH News By VJ Media Bureau - June 28, 2013

Outdoor Advertising Convention 2013 will provide a platform for'New kids on the OOH block' to bring out their fresh, young and innovative ideas, where winning teams will get exciting cash prizes and more.