Kolte Patil's message in a Match Box!

In Campaigns By MunmunSaha - December 18, 2013

Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.

Times Innovative Media wins Mumbai Metro rights

In OOH News By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

How the cookie pops out!

In Gallery By - December 13, 2013

Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!

Vodafone rides high on LED displays for Pay Go

In OOH News By Bhawana Anand - December 11, 2013

Bates CHI & Partners innovates with LED to capture the internet users.

Blenders's Pride - Fashioned OOH

In Gallery By - December 10, 2013

Platinum Outdoor adopted an innovative appoach to display the Blenders Pride Fashion Tour 2012 at Hyderabad airport.

Star Jalsha's'Maa' goes live on hoarding!

In OOH News By Nabamita Chatterjee - December 10, 2013

Through an innovative live Shehnai performance atop a hoarding, Star Jalsha involved all of Kolkata's viewers to celebrate the wedding of the iconic character in one of its most popular daily mega soaps,'Maa'!

Look it's flying and how!

In Digital OOH By Bhawana Anand - December 10, 2013

British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.

'Digital innovation needs attention'

In Viewpoints By M4G Bureau - December 09, 2013

Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.

'Innovations should be proposed by Media Owners'

In Viewpoints By M4G Bureau - December 07, 2013

Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.

'OOH should be innovative, engaging and participative'

In Viewpoints By M4G Bureau - December 06, 2013

Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.