Vodafone innovates with'Choose Your Number'

In Gallery By - June 03, 2014

Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number” scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.

Perk exhibits'Rip n Share' delight on OOH

In OOH News By Bhawana Anand - June 03, 2014

Wallstreet, a division of Kinetic India, rolls out the innovative campaign

Vodafone innovates with'Choose Your Number'

In OOH News By Nabamita Chatterjee - June 03, 2014

The brand has used an eye-catching innovation in Kolkata to drive the campaign

SelvelNext illuminates Nazrul Tirtha with laser display show & ambient lighting

In Gallery By - May 31, 2014

SelvelNext lit up one of the building facades of Nazrul Tirtha complex, the newly inaugurated museum in Rajarhat New Town, dedicated to the rich legacy of the rebel poet Kazi Nazrul Islam, using a mix of projection mapping, laser display and ambient lighting. Visitors and commuters were treated to a dazzling display showcasing the poet's rare images, book covers, music and art through innovative graphics using high-definition technology.

ABP News leverages OOH reach to drive audience engagement during polls

In Campaigns By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

OLX crafts a living room in a Delhi bqs

In Campaigns By Bhawana Anand - May 16, 2014

Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi

ACC reinforces presence in Patna with OOH innovations

In OOH News By Bhawana Anand - May 15, 2014

Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

'Innovation is the name of the game'

In Viewpoints By M4G Bureau - May 12, 2014

OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.

IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon

In OOH News By Bhawana Anand - May 08, 2014

The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service