Philips promotes juicer innovatively through street play

In Campaigns By Bhawana Anand - May 28, 2015

Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai

Roshan Space gets exclusive marketing rights on 6 sites at Mumbai airport

In OOH News By VJ Media Bureau - May 13, 2015

Roshan Space Brandcom has acquired exclusive marketing rights from Times Innovative Media Ltd (TIML) on six sites on Mumbai Airport Terminal 2 Elevated Road

Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy

In OOH News By Soneeta Sethi - May 12, 2015

Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference

Industry leaders to discuss OOH growth opportunities in Chennai & ROTN

In OOH News By VJ Media Bureau - May 06, 2015

The conference will provide a common platform for media owners, agency heads and brand marketers to discuss and identify new and innovative ways to drive OOH growth in the state

CP Plus tells outdoor audience that'Uparwala Sab Dekh Raha Hai'

In Campaigns By Bhawana Anand - May 06, 2015

The two–month campaign features an interesting innovation

Sony TV creates huge OOH presence for'Mahabali Hanuman'

In Campaigns By VJ Media Bureau - May 04, 2015

Bright Outdoor Media executed the campaign and innovation

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Philips innovatively showcases AirFryer

In Campaigns By Bhawana Anand - March 27, 2015

The brand launched a cutting-edge OOH campaign in Delhi to promote the kitchen appliance. The campaign was executed by Posterscope India

Datsun steps on the innovation pedal to draw eyeballs

In OOH News By Bhawana Anand - March 23, 2015

Brandscope (OOH agency) executed Datsun India's MPV'Go Plus' OOH campaign and handled the innovation in Mumbai with the support of TBWA and OMD

Vodafone crafts 3D innovation, runs on-ground activities in UP East

In Campaigns By Bhawana Anand - March 18, 2015

Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service