Adopt new and innovative outdoor formats

In OOH News By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

"We are always open to innovations in our OOH campaigns"

In Viewpoints By M4G Bureau - March 04, 2016

UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.

Samsung Gear S2 goes innovative with its OOH campaign

In Campaigns By Satarupa Chakraborty - March 01, 2016

As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.

Deadpool goes on an OOH spree

In Campaigns By Satarupa Chakraborty - February 19, 2016

Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.

Auto Expo goes full throttle at DND Flyway

In Campaigns By Satarupa Chakraborty - February 16, 2016

Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the promotions that these auto giants focused at Auto Expo this year. Some new innovations were also introduced in these campaigns along-with many first-time endeavours.

LG's new age display solutions for OOH

In OOH News By Satarupa Chakraborty - February 01, 2016

LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other premium display requirements.

PNB Housing goes outdoor through bird nests and 3D billboards

In Campaigns By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Active Media launches India's first interactive 3D movie poster

In OOH News By Satarupa Chakraborty - January 19, 2016

Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.

Baleno shines in the outdoors!

In Gallery By - January 18, 2016

Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a video playing the entire ad.

Baleno shines in the outdoors!

In OOH News By VJ Media Bureau - January 18, 2016

Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a video playing the entire ad.