'Exploring new media is a must'

In Viewpoints By M4G Bureau - October 22, 2013

R Viswanathan, Sr General Manager, (Marketing), and C. Sarath Mohan, Asst. Area Manager—Branding, Jaypee Cement, on why constant exploration of formats is critical when large formats are unavailable in the OOH space.

What an Idea on new media!

In OOH News By VJ Media Bureau - July 26, 2013

Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.