Govt planning for massive expansion of Metro networks

In OOH News By M4G Bureau - March 07, 2018

Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities

Programmatic a catalyst for small screen networks

In Digital OOH By M4G Bureau - January 19, 2018

The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media

OOH will do really well in 2018 predicts Ashish Bhasin

In OOH News By M4G Bureau - December 14, 2017

OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed

Amazon Prime Video casts the big picture on OOH canvas

In Campaigns By M4G Bureau - December 12, 2017

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign

Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR

In OOH News By M4G Bureau - December 04, 2017

The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

HD technologies showcase in-stadia branding at India-SL Test matches

In Digital OOH By M4G Bureau - July 26, 2017

Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting

OAC App to be launched at OAC 2017

In OOH News By M4G Bureau - July 26, 2017

The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules

ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

In OOH News By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.