Vodafone includes digital OOH in its 4G campaign in Kolkata

In Campaigns By Satarupa Chakraborty - June 21, 2016

Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.

We have already embraced technology contrary to popular myth: Suresh Balakrishna

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.

No limit to innovation on metro networks: Sanjay Kapoor

In OOH News By VJ Media Bureau - June 18, 2016

Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.

Sharat Sharma, Director (Operations), DMRC to address OAC 2016

In OOH News By VJ Media Bureau - June 13, 2016

Mr Sharma will speak on the theme"How Metro networks can attract high-end brands to advertise on Metro media” on Day of the Convention

Kinetic India announces change in key leadership roles

In OOH News By Satarupa Chakraborty - June 10, 2016

Under the change in leadership roles, Raju Markandeya has been elevated as the new COO while Adil Khan has taken over as Head - North region.

Wedding revelry ushers in Manyavar's womenswear brand

In OOH News By Satarupa Chakraborty - June 07, 2016

Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.

Idea ups its visibility quotient at Kumbh Mela

In Campaigns By Satarupa Chakraborty - May 26, 2016

Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year's Kumbh Mela.

"I expect OOH industry to clock 12-13% growth"

In Viewpoints By M4G Bureau - May 18, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.

Global OOH expert David Payne to speak at OAC 2016

In OOH News By VJ Media Bureau - May 16, 2016

David Payne launched Mediabridge Global this year, a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and unlock the value from the dynamic OOH market place. He was earlier CEO of Kinetic EMEA

Dentsu Aegis Network bags 22 metals at ACEF

In OOH News By Satarupa Chakraborty - May 09, 2016

Posterscope was awarded in various categories such as creativity, effectiveness, successful usage of technology, innovations in OOH for brands like Goodricke, Samsung, Piaggio Vehicles etc.