UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

In OOH News By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

‘DOOH has grown in scale & quality’

In Digital OOH By M4G Bureau - July 06, 2023

Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

Netflix promotes latest season of ‘Black Mirror’ using viewer images

In Campaigns By M4G Bureau - June 29, 2023

The streaming behemoth let users submit their own images to a website which were then used for the campaign.

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN

In Campaigns By M4G Bureau - June 26, 2023

S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity

Cheil India appoints Tarvinderjit Singh as Senior ECD

In OOH News By M4G Bureau - June 19, 2023

Singh’s duties will involve overseeing the creative output for Samsung India

FRAMEN in strategic partnership with VIOOH for pDOOH

In Digital OOH By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.