Quividi DOOH analytics powers contextual advertising

In Digital OOH By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

Posterscope India lifts OOH Agency of The Year award

In OOH News By VJ Media Bureau - December 07, 2016

Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states

OOH perfectly placed to stoke E-commerce sales in Europe, says a report

In Digital OOH By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

In Digital OOH By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Will the demonetisation drive curb OOH spends?

In OOH News By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

Dentsu India appoints Indrajeet Mookerjee as Executive VP

In OOH News By Nabamita Chatterjee - November 03, 2016

Indrajeet has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia

Manyavar dresses Delhi outdoor in ethnic fashion

In Campaigns By Satarupa Chakraborty - November 02, 2016

Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network

Flipkart's OOH campaign set the tone for"The Big Billion Days” sale

In Campaigns By Nabamita Chatterjee - October 14, 2016

"The Big Billion Days” campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups

Indian Railways to usher in Rail Display Network (RDN)

In OOH News By Satarupa Chakraborty - October 13, 2016

Indian Railways is starting a Rail Display Network (RDN) in association with RailTel. The RDN will facilitate robust railway information communications, as well as offer compelling advertising opportunities.

Khushi Advertising appoints Archana Yadav as Head - Branding (Multiplex)

In OOH News By VJ Media Bureau - October 13, 2016

Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd