Appy makes a big splash on OOH canvas in a new avatar

In Gallery By - October 09, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

Kwality promotes the goodness of healthy drinking

In Campaigns By Bhawana Anand - October 09, 2017

The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR

Appy makes a big splash on OOH canvas in a new avatar

In Campaigns By M4G Bureau - October 07, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

ALTBalaji appoints Lodestar UM as media agency

In OOH News By M4G Bureau - October 05, 2017

The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio

Tanishq unveils Aagomoni collection on OOH

In Gallery By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands; Shripad Kulkarni to move out by year-end

Major reshuffle happens at Dentsu Aegis Network

In OOH News By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end

Signpost lights up Kolkata airport

In Gallery By M4G Bureau - October 03, 2017

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport

Signpost India decks up Kolkata airport to commemorate festive season

In OOH News By M4G Bureau - October 03, 2017

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport

JCDecaux wins rights for Stockholm’s e-bike sharing network

In OOH News By M4G Bureau - October 02, 2017

The contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience.

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview: