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873 News Found
‘DMRC has made a paradigm shift in its advertising business approach’
In OOH News By Bhawana Anand - November 21, 2017
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
Ocean Outdoor study reveals strong brand building power of full motion DOOH
In Digital OOH By M4G Bureau - November 20, 2017
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan
‘Delhi NCR is bristling with OOH growth opportunities’
In OOH News By Satarupa Chakraborty - November 17, 2017
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
Citylights continuing to attract top brands
In OOH News By M4G Bureau - November 15, 2017
Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences
DOOH market expected to exceed more than US$ 5 Billion by 2022
In Research By M4G Bureau - November 15, 2017
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow
Google dials into OOH to highlight Pixel 2 features
In Gallery By M4G Bureau - November 13, 2017
The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India
Google dials into OOH to highlight Pixel 2 features
In Campaigns By M4G Bureau - November 13, 2017
The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India
BroadSign International powers Qatar-based ELAN Media’s DOOH network
In Digital OOH By M4G Bureau - November 11, 2017
ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall
McDonald’s whips up data-driven campaign in UK
In Digital OOH By M4G Bureau - November 10, 2017
The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop
Marc-Antoine De Roys is new Kinetic global CEO
In OOH News By M4G Bureau - November 10, 2017
De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region