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873 News Found
With ‘The Crown’, Netflix dominates Western Mumbai OOH
In Campaigns By M4G Bureau - December 05, 2017
Hoardings lined up across the roads and flyovers depict the royal characters of ‘The Crown’ to create buzz for the second season of the period drama centered around Queen Elizabeth II
JCDecaux putting up 150 animated screens in Chicago
In Digital OOH By M4G Bureau - December 05, 2017
The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City of Chicago for the first ever coordinated street furniture public communication network
Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR
In OOH News By M4G Bureau - December 04, 2017
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign
Zenith adex report pegs OOH growth at 5% in 2018
In Research By M4G Bureau - December 04, 2017
Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%
‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion
In Campaigns By M4G Bureau - December 02, 2017
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network
‘DMRC has made a paradigm shift in its advertising business approach’
In Gallery By - December 01, 2017
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
‘Delhi NCR is bristling with OOH growth opportunities’
In Gallery By - November 30, 2017
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
Netflix’s The Punisher is the next on OOH
In Campaigns By M4G Bureau - November 30, 2017
The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India
PM Narendra Modi inaugurates Hyderabad Metro Rail
In OOH News By M4G Bureau - November 28, 2017
The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project. Overall the network is expected to see 17 lakh passenger movement every day
Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH
In OOH Solutions By Amaan Kazmi - November 27, 2017
The ‘Play’ series can be used to manage either few screens for indoor applications or a huge network of displays installed across the city. The XM series can be wired to the screens without much cabling which makes it a robust, compact and economical digital signage media player