Suresh Balakrishna to anchor The Quintessential OOH Quiz contest at OAC 2018

In OOH News By M4G Bureau - May 16, 2018

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will be the Anchor & Quiz Master of The Quintessential OOH Quiz contest at OAC 2018 which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28

Beverage Branding at BQS – Beat the Delhi Heat

In Gallery By - May 11, 2018

Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR

Beverage category chilling out on Delhi Streets

In Campaigns By M4G Bureau - May 11, 2018

The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi

Bullseye Media appoints Shajahan as Director Sales & Partnerships

In OOH News By M4G Bureau - May 10, 2018

Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur

Havas Media bags integrated media duties of Netmeds.com

In OOH News By M4G Bureau - May 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office

Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays

In OOH News By M4G Bureau - May 03, 2018

The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.

AR firm Arcona’s ‘Digital Land’ creates new advertising avenues

In Digital OOH By M4G Bureau - May 03, 2018

Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated

Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising

In Digital OOH By M4G Bureau - May 02, 2018

New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning

‘Lost in Space’ carves its own space in the outdoor

In Gallery By M4G Bureau - April 30, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

Kinetic North America relaunches Lively Production

In OOH Solutions By M4G Bureau - April 26, 2018

The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics