Sacred Games makes a big splash on OOH

In Campaigns By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

Kinetic India CEO Suresh Balakrishna decides to move on

In OOH News By M4G Bureau - July 10, 2018

Suresh Balakrishna had joined Kinetic India in January 2016; It is not known yet where he would be joining next

Bullseye Media & Planet Outdoor partner to work together in Rajasthan

In OOH News By Bhawana Anand - July 09, 2018

In this strategic partnership, both companies will pitch clients and provide consolidated media options handled by them

‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.

Netflix asserts leadership via OOH in Hollywood

In OOH News By M4G Bureau - July 03, 2018

The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip

Kotak’s 811 campaign arrives on OOH medium

In Campaigns By M4G Bureau - July 03, 2018

Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days

UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland

In Digital OOH By M4G Bureau - July 02, 2018

Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

In OOH News By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings

Jim Liu to speak on China’s OOH digitalisation at OAC 2018

In OOH News By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates