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873 News Found
Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28
In OOH News By M4G Bureau - February 11, 2019
The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide
Idea to showcase 4G capability with high decibel OOH campaign
In OOH News By M4G Bureau - February 07, 2019
The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon
Commuter purchases add up to 14% of UK’s online spends: Study
In Research By M4G Bureau - January 30, 2019
The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys
Skechers appoints Leo Burnett India as creative agency
In OOH News By M4G Bureau - January 28, 2019
Leo Burnett India's Mumbai branch will look after the account
‘Transparency, automation will drive OOH growth in Malaysia’
In OOH News By M4G Bureau - January 25, 2019
59 billboard owners deliberate upon the ways to grow the OOH business
‘New-age data driven metrics will the game-changer’
In Viewpoints By Rajiv Raghunath - January 25, 2019
Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers
OOH not quite there on NMRC Aqua Line
In OOH News By Bhawana Anand - January 22, 2019
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
Taproot Dentsu bags advertising mandate for Big FM
In OOH News By M4G Bureau - January 21, 2019
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
Global CEOs of Kinetic, Posterscope to address FEPE Congress in Dubai
In OOH News By M4G Bureau - January 15, 2019
Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress