‘Programmatic is growing strongly in China’

In Viewpoints By Rajiv Raghunath - July 31, 2019

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites

Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest

In OOH News By M4G Bureau - July 29, 2019

The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4

Sony Pictures Networks India builds Community Water Centre in Maharashtra

In OOH News By M4G Bureau - July 25, 2019

The Community Water Centre at Koliwali village, will provide access to clean drinking water to at least 3000 individuals in the village that houses 750 families

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

DAN Programmatic Launches AI Powered Audience Insights Engine

In OOH News By M4G Bureau - July 23, 2019

DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’

Dentsu Aegis takes majority stake in Ugam

In OOH News By M4G Bureau - July 16, 2019

Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network

Cadbury celebrates sugar-less variant on OOH

In Campaigns By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Carat India wins media duties of ACCA

In OOH News By M4G Bureau - July 11, 2019

The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office

Dentsu launches comprehensive single source consumer study- CCS 2019

In OOH News By M4G Bureau - July 09, 2019

The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in urban India

Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation

In OOH News By Rajiv Raghunath - July 04, 2019

Operations of airports at Ahmedabad, Lucknow & Mangaluru given to Adani Group in PPP with