Signkick and LiveDOOH merge to offer common media owner platform

In Digital OOH By M4G Bureau - February 11, 2021

In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end

India’s macro economic indicators show uptick for OOH

In OOH News By M4G Bureau - February 11, 2021

The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma

Mega LED screen promises infinite opportunities to brands

In Digital OOH By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget

In OOH News By Bhawana Anand - February 02, 2021

Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH

MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit

In OOH News By M4G Bureau - January 29, 2021

Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms

TV9 News creates OOH scoop to promote new channel

In Campaigns By M4G Bureau - January 28, 2021

A month-long OOH activity has been executed across entire West Bengal

Netherlands OOH body Outreach joins WOO

In OOH News By Rajiv Raghunath - January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO

Charanjeet Singh Arora joins Moving Walls Indonesia

In OOH News By M4G Bureau - January 08, 2021

The OOH veteran OOH brings more than 25 years of experience to the company

Moving Walls setting ground for unique Outernet Marketing Innovation Group

In Digital OOH By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

Ferrero Rocher spreads ‘Golden Experience’ at Airports

In Campaigns By M4G Bureau - December 29, 2020

The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks