UK’s Ocean Outdoor wins £30 million DOOH contract from Canary Wharf London Group

In OOH News By Rajiv Raghunath - August 23, 2021

This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London: Ocean CEO Tim Bleakley.

Market trends point to bright future for retail media networks: Expert panel

In OOH News By M4G Bureau - August 19, 2021

Market trends point to bright future for retail media networks: Expert panel.

GroupM Singapore ties up with pDOOH adtech major Hivestack

In Digital OOH By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station

In OOH News By Rajiv Raghunath - August 10, 2021

Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit network that has for over a decade served countless commuters, says PNC Menon, Chairman of Sobha Realty.

Ocean Outdoor unveiling DeepScreen 3D DOOH templates

In Digital OOH By Rajiv Raghunath - August 09, 2021

Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

In Digital OOH By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

DOOHing it for D’better

In Viewpoints By - July 22, 2021

The McDonalds’s - Burger King moment for DOOH is waiting to happen where forward-looking media owners join platforms that are being created to expand the ecosystem, writes Fabian Cowan, India Head, Posterscope

Swiftmile engages Broadsign to power global programmatic micromobility ad network

In Digital OOH By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.

Ocean Digital Creative Competition 2021 opens with £500,000 prize fund

In OOH News By M4G Bureau - July 14, 2021

This year there are two categories - one for brands and a second for charities.

We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA

In OOH News By M4G Bureau - July 06, 2021

The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.