OOH offers immense scope for innovation: Madhu S Datta

In OOH News By VJ Media Bureau - July 08, 2014

Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Xtreme Media powers cylindrical LED video wall at NSE

In OOH News By Surajeet Das Gupta & Viveat Susan Pinto, Business Standard, New Delhi/ Mumbai - June 13, 2014

The company states that LED video walls have much scope for use in the OOH space

German LED specialist deploys 2,000 sq.m. digital OOH building façade in Moscow

In Digital OOH By VJ Media Bureau - May 30, 2014

Looked at from the outside, the stripe system conserves the characteristics of the original façade; from the inside they allow unobstructed view as well as the usual incidence of daylight

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

OPTM Health Care goes outdoor with pain relief offerings

In OOH News By VJ Media Bureau - May 12, 2014

The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings

'Plenty of scope for effective use of OOH'

In Viewpoints By M4G Bureau - January 21, 2014

Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.

HP licenses large format portfolio to Brand Management Group

In OOH News By VJ Media Bureau - January 03, 2014

BMG will deliver high-quality, HP-branded large-format media portfolio to customers.

Kingfisher connects with a bang @ rock fest!

In OOH News By VJ Media Bureau - December 13, 2013

The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.

Mahakosh targets tier II, tier III cities

In OOH News By MunmunSaha - November 14, 2013

Mahakosh cooking oil brand has chosen the OOH medium to reach its TG and promote the new offer which includes a'free - lunch box and oil dispenser'.