ASICS unveils world's biggest Selfie Stick

In Digital OOH By Athira Nair - November 25, 2015

The running shoe brand, ASICS came with a 90 foot tall selfie stick for the New York City Marathon that was fully operational at Gansevoort Plaza.

Essilor's outdoor vision unfolds with'Apne Ankhon Ki Sochiye'

In Campaigns By Preethika Kotian - July 29, 2015

Essilor launches an outdoor initiative to create awareness about the need for proper eye care

OOH Thought Leaders Contest winners to be announced at OAC 2015

In OOH News By VJ Media Bureau - July 21, 2015

The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'

99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

Parachute Advansed urges Mumbai to'de-stress' with'aromatherapy oil'

In Campaigns By VJ Media Bureau - March 30, 2015

Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience

BMRC invites bids for ad rights on Reach–2 & Reach 4-A lines

In OOH News By VJ Media Bureau - March 25, 2015

Bangalore Metro Rail Corporation Ltd (BMRCL) has invited bids for selection of a licensee for advertisement on piers and portals from Magadi Road Metro Station to Mysore Road Metro Station along the Reach-2 of Namma Metro Stations and Banashankari Metro Station to Yelachanahalli Metro Station along the Reach 4A of Namma Metro Stations

DDB MudraMax and Zee News create a'Misunderstood Scoreboard'

In Campaigns By VJ Media Bureau - February 19, 2015

The scoreboard which were supposed to display match scores, started displaying the numbers of lives lost by soldiers since 1947 during the battles fought between both the countries. The campaign got overwhelming response as the passers-by, who started lighting candles at the site.

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

Giving wings to India's first Red Bull Flugtag

In OOH News By VJ Media Bureau - October 20, 2014

The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics. Executed by 22feet Tribal Worldwide, the campaign received phenomenal response on social media platforms and at the event too.

OOH delivers the multiplier effect: Samir Miglani

In Viewpoints By M4G Bureau - September 12, 2014

Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.