Lakme’s high voltage marketing blitz at the onset of Durga Puja

In OOH News By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman

In OOH News By M4G Bureau - July 26, 2019

Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years

OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax

In OOH News By Bhawana Anand - June 11, 2019

The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city

Asian Paints taps rural India with Kabaddi League promos

In OOH News By M4G Bureau - May 16, 2019

The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019

SBI Life Insurance’s selfie blitz for #MainSeHum pledge

In Campaigns By Ria Banerjee - February 13, 2019

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

Ocean launches eco fashion label with VIN + OMI

In OOH News By M4G Bureau - February 06, 2019

Collaboration will help turn the tide on ocean plastic

Now showing Zee5’s ‘Parchayee’ on OOH

In Campaigns By Shradha Mishra - January 24, 2019

The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense

HC directs BBMP to submit report on ad policy bye-laws

In OOH News By M4G Bureau - December 14, 2018

BBMP seeks more time to file report on response to the petition on revenue loss