Podhigai Ads installs new digital screens

In Digital OOH By Ria Banerjee - June 15, 2020

The company has a vision to earn a significant market share in the DOOH market by 2022

No budgets from Central Govt for OOH industry

In OOH News By Bhawana Anand - June 12, 2020

Shrinking OOH audience a key factor in BOC not planning any significant spends on this media

IOAA to engage more deeply with authorities for key support to tide over current crisis

In OOH News By Rajiv Raghunath - May 05, 2020

Media owners across the country urged to join IOAA in order for the OOH industry to act as one, with a unified voice

2019 a transformation year for UK’s Ocean Outdoor

In OOH News By M4G Bureau - February 19, 2020

The year marked significant rise in Ocean Outdoor revenues and earnings, with EBITDA increasing by 10.5% to £33.6 million on a proforma basis

Bisleri plans to teach importance of plastic recycling at Tata Mumbai Marathon

In OOH News By M4G Bureau - January 16, 2020

The brand will set up 20-25 sets of 3 bins signifying the image of the recycled products across the race track

It’s business as usual for FoB, bqs, transit media in Bengaluru

In OOH News By Bhawana Anand - January 09, 2020

The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts

‘Stay true to your rural marketing strategy’

In OOH News By Bhawana Anand - December 16, 2019

Salil Dalal, COO, Emerging India Division, Pidilite Industries underlines the growing significance of rural markets and how OOH amplifies those initiatives

MBMC call bids for erecting 90 hoardings

In OOH News By M4G Bureau - November 27, 2019

90 hoardings to be installed of 10/20 sq. ft uniform size each for a period of 3 years

‘The strength of OOH is that it is captivating’: Ramesh Kaushik

In Viewpoints By Bhawana Anand - September 11, 2019

Ramesh Kaushik, VP- Brand Experience, Blackberrys shares that in this age of digital evolution, OOH holds a significant place in the brand’s media plan

Kajaria Ceramics' new brand building campaign to be visible on airport media

In OOH News By M4G Bureau - August 14, 2019

The 360-degree campaign planning includes a significant budget for OOH medium especially airport media