Results For "NIF"
100 News Found
DOOH solutions multiply revenue: Aashiq, Deputy Director, NovaStar
In OOH Solutions By M4G Bureau - November 22, 2023
Dynamic displays have changed the game significantly when it comes to brand communication in the retail and out of home spaces. Aashiq, Deputy Director of NovaStar, delves into this in detail in this conversation as part of ‘Insights @ Digital X’ presented by DDX Asia.
“We've made rapid progress in unifying our particular media world”
In Viewpoints By Rajiv Raghunath - September 29, 2023
Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.
‘DOOH has seen significant growth in South Africa’
In Viewpoints By Rajiv Raghunath - August 18, 2023
Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa shares his perspectives on OOH business patterns in South Africa and rest of Africa, market readiness for programmatic OOH, among other key factors. Edited excerpts of the interview with Rajiv Raghunath.
‘OOH Expo holds significant importance for businesses’
In OOH Solutions By M4G Bureau - July 24, 2023
M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
‘DOOH has grown in scale & quality’
In Digital OOH By M4G Bureau - July 06, 2023
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance
Ethinos, ideacafe.agency enter strategic collaboration
In OOH News By M4G Bureau - June 15, 2023
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency
Airport media – the runway all clear for gaining high altitude
In OOH News By M4G Bureau - June 05, 2023
Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
In Digital OOH By M4G Bureau - May 22, 2023
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Australia’s OOH net media revenue scales $1bn level in 2022
In OOH News By M4G Bureau - January 31, 2023
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
Broadsign launches its next-gen OOH platform ahead of ISE 2023
In Digital OOH By Rajiv Raghunath - January 19, 2023
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities