Results For "NEC"
275 News Found
ITC tempts Delhi foodies on OOH
In Campaigns By M4G Bureau - March 01, 2021
The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups
Walmart launches display self-serve platform
In Digital OOH By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
UK more receptive to OOH during lockdown
In Digital OOH By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Vistar Media partners with Arrivalist’s measurement capabilities for travel sector
In OOH News By M4G Bureau - January 27, 2021
Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints
Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers
In Digital OOH By M4G Bureau - December 21, 2020
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
JCDecaux accentuates Dubai International Airport with iconic site
In Digital OOH By M4G Bureau - November 11, 2020
The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
Adsquare, TPS Engage join hands to power data-driven DOOH campaigns
In Digital OOH By M4G Bureau - October 16, 2020
Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories
‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
'OOH can perform 5x better by adopting necessary measures’
In Viewpoints By Bhawana Anand - July 31, 2020
Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential