Rupa Jon promotes comfort wear for consumers this summer season

In Campaigns By M4G Bureau - May 16, 2023

Connect OOH executes the brand campaign

‘pDOOH is definitely a growth segment’

In Digital OOH By Rajiv Raghunath - April 12, 2023

“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.

Making haste, slowly

In Digital OOH By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

Ocean Outdoor takes DeepScreen® to a whole new level

In Digital OOH By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

UK’s EE launches DOOH campaign to help Manchester Stay Connected at Night

In Digital OOH By M4G Bureau - February 28, 2023

Saatchi & Saatchi London uses Ocean’s OOH tech in Manchester City Centre to power the EE campaign.

The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store

In Campaigns By M4G Bureau - February 08, 2023

The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline

Brands leverage gate branding at the Magh Mela in Prayagraj

In Campaigns By Nisha Yadav - January 16, 2023

State Bank of India, Shree Shree Tattva, Lux Cozi, Prism Cement, JK Super Cement, and Union Bank of India are among the companies that have taken advantage of this opportunity to connect with a large and diverse audience.

Vande Bharat Express flag-off will set in motion a raft of advertising opportunities

In OOH News By Rajiv Raghunath - November 14, 2022

The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.

Clear Channel Americas partners USO to raise awareness of the sacrifices service members make

In Digital OOH By M4G Bureau - November 02, 2022

The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.

Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland

In Digital OOH By Rajiv Raghunath - October 27, 2022

The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors.