Regulatory bottlenecks hurt OOH business in Kanpur

In OOH News By Rajiv Raghunath - October 17, 2016

Industry body asserts that the Kanpur civic authority is dragging its feet on the issue although the OOH firms have met all compliance demands

Vodafone Mobile Buses connect pilgrims at Pandharpur Yatra

In Campaigns By Satarupa Chakraborty - June 29, 2016

Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Emami takes Kesh King to the holy land of Kumbh

In OOH News By Dipanjan Mukherjee - May 23, 2016

Kesh King brand has been very active in fostering and strengthening its connect with that consumer profile which is beyond the reach of other media through platforms like traditional and rural fairs & festivals.

Good Knight connects with rural audience at Pandharpur Yatra

In Campaigns By Satarupa Chakraborty - May 09, 2016

Good Knights Fast Card connects with its rural customers at Pandharpur Yatra through numerous, ATL, BTL and OOH activities. Executed by Vritti i-Media, the campaign was able to reach 20 million and increase brand awareness.

OPPO goes mobile through metro wraps

In Gallery By - April 26, 2016

OPPO mobiles has recently gone on DMRC's metro rail wraps on trains of Line II (connecting Samaypur badly to Huda City Center). Outdoor Agency MOMS has executed the campaign. Starting from 2nd April, the campaign will continue for three months.

Amazon connects with vendors & sellers via branded mobile vans

In Campaigns By Satarupa Chakraborty - March 24, 2016

Delhi-based Vibgyor Brand Services was roped in by Amazon India to spread awareness about the e-commerce portal among the small and medium enterprises of multiple cities through mobile vans to sell their products online.

"Creative campaigns act as catalysts to break the bottleneck"

In Viewpoints By M4G Bureau - March 10, 2016

Vedanarayanan Vedantham of Simplilearn shares that OOH does play a crucial role as it acts as the key component to drive audience to the desired destination.

ABID INTERIORS 2016 connects with its target group via outdoor

In OOH News By Nabamita Chatterjee - March 03, 2016

To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards

Street Furniture is a growing opportunity in Kerala

In OOH News By Athira Nair - December 28, 2015

Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.