Vijas Digital evangelising digital wall painting in rural OOH space

In OOH News By Satarupa Chakraborty - January 17, 2017

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available

Vibgyor turns the spotlight on its young achievers

In Campaigns By Satarupa Chakraborty - January 09, 2017

Vibgyor International School rolled out an OOH campaign in Mumbai to congratulate their young achievers as well as connect with fresh talents

Raymond connects with'The Complete Man' at 35 multiplexes

In Campaigns By Satarupa Chakraborty - January 03, 2017

MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions to deliver this campaign through life-sized slim backlit media 4x7 feet placed at strategic positions in multiplexes

Shahib Sahidi Jor Mela becomes a brand spot

In OOH News By Satarupa Chakraborty - January 02, 2017

BKT Tyres and JK Cement reinforce the rural connect by coming to the aid of lakhs of devotees

Kansai Nerolac rides into cities, splashes vibrant colours

In OOH News By Nabamita Chatterjee - December 21, 2016

Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of the initiative. Interspace Solutions executed the event that connected some 40 cities

Smartphone brand Mi checks in to metro airports

In Campaigns By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience

Age UK turns to geo-targeted billboards to connect with lonely elders

In Digital OOH By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

"We are looking at a minimum of 10-15% share of total OOH revenue pie"

In Viewpoints By M4G Bureau - November 23, 2016

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.

Will the demonetisation drive curb OOH spends?

In OOH News By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

Livon reaches out to the young in Gujarat with promise of salon finish

In Campaigns By Nibedita Saha - October 26, 2016

MOMS Outdoor Media Solutions planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the target audience