Time to enhance Hyperlocal DOOH strategies with programmatic technology

In Viewpoints By M4G Bureau - July 14, 2020

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario

‘Conventional OOH strategy will be helpful to reach masses’

In Viewpoints By Bhawana Anand - June 30, 2020

Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.

Naturals installs hand sanitising units across Coimbatore and Trichy airports

In Campaigns By M4G Bureau - June 25, 2020

The sanitising units have been installed to build personalized connect with the passengers by the brand

Harkness Screens to provide essential safety gears for frontline workers

In OOH News By M4G Bureau - April 07, 2020

The leading screen technology company is working closely with health ministry across multiple states to connect with hospitals and quarantine centres

Goafest Abby Awards 2020 deferred for the year

In OOH News By M4G Bureau - April 06, 2020

The statement says that this is inevitably necessary in the face of the prevailing global and national crisis

WOO organises global conference call connecting national OOH bodies

In OOH News By Rajiv Raghunath - March 31, 2020

The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled

Facebook to socialise on OOH with foremost marketing campaign

In OOH News By Pray Jani - March 03, 2020

‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections

We look for customised OOH solutions

In Gallery By - February 28, 2020

Bidyut Nath, Head, Marketing & Comm -- India & Asia, Dollar Industries says Transit media is a powerful vehicle to connect with rural markets

Indian Railways connects with masses with Digital Fit India Initiative

In OOH News By M4G Bureau - February 24, 2020

The authority installed a digital display to run fit India initiative by connecting with masses

Donald Joshi is a middle-class man promoting JP Infra’s new project

In OOH News By Bhawana Anand - February 18, 2020

A real estate giant connects with masses through a bobble head character talking about his dreams