Digital billboards enhance cityscape, contribute to smart living: Aman Nanda, CSO, Times OOH

In Digital OOH By M4G Bureau - August 11, 2022

Aman Nanda highlights the transformative change that digital billboards bring about in a city

GroupM reaffirms commitment to decarbonisation

In OOH News By M4G Bureau - July 21, 2022

WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.

Monalisa Mandal, AVP - Marketing & Digital, HT Media (Fever FM), joins OAA 2022 Jury

In OOH News By M4G Bureau - July 19, 2022

Monalisa, who has been instrumental in launching many new shows this year on Fever FM, is a dynamic marketer with 15+ years of experience in developing and executing marketing and digital strategies across diverse categories such as M&E, Auto, Alcobev & Market Research.

Hyundai Motor India unveils Anamorphic 3D outdoor activation to showcase Venue

In OOH News By M4G Bureau - July 11, 2022

The two-month activation highlights the features of the new Venue with immersive content

Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury

In OOH News By M4G Bureau - July 01, 2022

Rohit is a sales, advertising and marketing professional with experience of 22+ years, who started his career with LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in Delhi NCR.

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

Times OOH unveils advanced, impactful ad network at Kolkata International Airport

In OOH News By M4G Bureau - June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.

US-based Road Runner Media takes Little Caesars places

In Digital OOH By Rajiv Raghunath - June 09, 2022

The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.

Location Media Xchange introduces revenue management suite for OOH media owners

In Digital OOH By M4G Bureau - May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

RMAI webinar series on rural marketing turns spotlight on agriculture & allied sectors

In OOH News By M4G Bureau - May 13, 2022

The discussion will be moderated by Puneet Vidyarthi, Head - Marketing & Business Development (Construction Equipment Business), India & SAR, CNH Industrial (India)