Results For "NDA"
604 News Found
foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign
In Digital OOH By M4G Bureau - February 09, 2023
foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG
Disney+ premieres ‘Welcome to Chippendales’ crime saga with OOH 3D striptease
In Digital OOH By M4G Bureau - January 17, 2023
The activation sees larger than life bare chested dancers performing a series of signature moves on a nightclub floor
Yahoo makes Scope3 carbon neutral inventory available to advertisers
In Digital OOH By M4G Bureau - January 10, 2023
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:
WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson
In OOH News By M4G Bureau - December 12, 2022
"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.
Will Railway plan for boundary walls along tracks spur engagement of OOH ad firms for the projects?
In OOH News By Rajiv Raghunath - November 21, 2022
Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months
Athlete representation company ENGN unveils OOH campaign with top Indian athletes & brand ambassador Esha Deol
In Campaigns By M4G Bureau - November 16, 2022
The Campaign ‘I am my own ENGN’ reflects the philosophy of empowerment and self-belief.
McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters
In Campaigns By Rajiv Raghunath - October 20, 2022
The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.
‘Standardisation, data focus key to OOH growth’
In Gallery By - October 10, 2022
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.