Standard Chartered launches ‘Here for good’ global campaign

In OOH News By M4G Bureau - May 02, 2018

Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads

Ogilvy Bangalore wins the communication mandate for Chumbak in India

In OOH News By M4G Bureau - April 30, 2018

The first campaign is expected to be out during Diwali season this year

Activa 5G scripts the language of love

In Campaigns By M4G Bureau - April 19, 2018

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa

JCDecaux Australia partners with Seedooh to verify OOH campaigns

In Digital OOH By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners

Fortune assumes an imposing brand presence in Kanpur

In Campaigns By Bhawana Anand - April 17, 2018

The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity

British Council appoints Carat India to handle their media mandate

In OOH News By M4G Bureau - April 11, 2018

The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections

Kansai Nerolac renders ‘Rang De Maharashtra’ colourful

In Campaigns By VJ Media Bureau - March 30, 2018

Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’

Trend-setting Titan ups the style quotient

In Campaigns By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

ICICI Prudential Life highlights iProtect Smart

In Campaigns By M4G Bureau - March 20, 2018

Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan

Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment Limited

In OOH News By M4G Bureau - March 08, 2018

The account will be handled by Mumbai office