Happy mcgarrybowen bags Foodpanda’s creative duties

In OOH News By M4G Bureau - September 05, 2018

Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help the brand

Madison Media wins Bajaj Electricals media mandate

In OOH News By M4G Bureau - September 05, 2018

The account size is estimated to be Rs 100 crore per annum across all media

Selvel Advertising celebrates in style Subhash Dey Niyogi’s stellar 50-year stint

In OOH News By Ria Banerjee - September 04, 2018

Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”

Zenith wins the HDFC Life Media AOR

In OOH News By M4G Bureau - August 24, 2018

The agency will handle the entire traditional media mandate for insurance life company

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

In OOH News By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives

Dentsu Impact appoints Sumit Negi as ECD

In OOH News By M4G Bureau - August 09, 2018

Sumit has been hired to handle the creative output of Maruti Suzuki mandate

Mondelez India OOH mandate in fluid state

In OOH News By M4G Bureau - August 09, 2018

Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

Girish Menon cements foundation of OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’