ECI green campaign recommendations gave us big hopes: Ajay Aggarwal

In OOH News By Bhawana Anand - May 13, 2019

According to the CEO & MD of Insight Print Communications, despite the general indifference of political parties to green campaigning, there is hope for green OOH printing in the country

Zero Degree wins mandate for football stadium

In OOH News By Ria Banerjee - May 10, 2019

Cochin-based Zero Degree acquires advertising rights for the indoor and outdoor premises of Chandrasekharan Nair stadium in Thiruvanathapuram for a period of 5 years

Enkon Out of Home partners with METRO Cash & Carry for shopping cart advertisements

In OOH News By M4G Bureau - May 07, 2019

Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai

Tanishq celebrates ‘Swayahm’ in multi city campaign

In Campaigns By M4G Bureau - April 19, 2019

A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs

OPPO awards ICC World Cup campaign mandate to ITW Playworx

In OOH News By M4G Bureau - April 10, 2019

The campaign will be launched across mediums along with high powered on-ground activations

BJP dominates OOH space with multiple creative

In Gallery By - April 08, 2019

The national political party creates splash on the outdoor medium with different agendas

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

Dentsu India appoints Malvika Mehra as CCO

In OOH News By M4G Bureau - April 01, 2019

As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab

RSH Global assigns media mandate to Initiative

In OOH News By M4G Bureau - March 18, 2019

Initiative will handle integrated media planning and buying for JOY & X-MEN Brands

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum