Results For "NDA"
604 News Found
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
Eyetalk Media Ventures sets big vision with XL DOOH
In Digital OOH By Rajiv Raghunath - January 17, 2024
XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech
Digital cheer for urban millennials: Honor Smartphone & TagTalk Media's 2-wk holiday fiesta for Honor 90 5G
In Digital OOH By M4G Bureau - December 21, 2023
Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays
Mobile app CMC Invest launches multi-channel campaign in Singapore to amplify its ‘radical transparency’ assurance
In Campaigns By M4G Bureau - December 05, 2023
Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation gifting.
Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs
In OOH News By Rajiv Raghunath - December 01, 2023
Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US
Ocean Outdoor reopens ad fund to combat climate change, the biodiversity crisis & marine pollution
In Digital OOH By M4G Bureau - November 23, 2023
Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across the company’s extensive digital screen network in 16 cities.
Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9
In OOH News By M4G Bureau - November 10, 2023
Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai
‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
In OOH News By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
The Brand Sigma celebrates 3rd Anniversary, setting new standards in the OOH industry with its pro consumer approach.
In Campaigns By Aayush Mohanan - October 26, 2023
To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India campaign led by premium static and DOOH creatives.