Results For "NDA"
604 News Found
Wavemaker India to handle media duties for Luminous Power Technologies
In OOH News By M4G Bureau - June 16, 2021
Mandate includes integrated media services for the brand.
OOH (Out of Home) media in Advertising: Feast or Famine
In Viewpoints By - June 07, 2021
Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.
OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow
In OOH News By M4G Bureau - May 27, 2021
OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.
Wavemaker retains L'Oreal India media mandate
In OOH News By M4G Bureau - May 25, 2021
Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.
‘Credible data fundamental to OOH revenue growth’
In OOH News By Rajiv Raghunath - May 20, 2021
Neil Eddleston, Runor Data Consulting and Gideon Adey of WOO threw light on the world body’s new initiative to conduct a study on OOH best practices and come up new guidelines that will be released at the 2020 Toronto Congress.
Hiveminds to handle CoinSwitch Kuber digital mandate
CoinSwitch Kuber, an INR-crypto on-ramp platform, has witnessed 350% growth in the user base since January, and now has over 5 million users in India.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
OMIG pilots test best use of location data for securing superior campaign ROI
In Digital OOH By Rajiv Raghunath - May 07, 2021
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
Traditional OOH has heft even as DOOH, PDOOH break new ground
In OOH News By M4G Bureau - April 30, 2021
COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.
Twenty water vans run by Apollo Pipes at Kumbh Mela
In Campaigns By M4G Bureau - April 28, 2021
This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.