"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

DOOH lends muscle to OOH growth in UK

In Digital OOH By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

Manyavar dresses Delhi outdoor in ethnic fashion

In Campaigns By Satarupa Chakraborty - November 02, 2016

Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network

Hyundai Motor India crafts distinct presence on way to Bengaluru airport

In OOH News By Satarupa Chakraborty - October 06, 2016

The automobile major is building a concrete structure between two panels at an intersection close to Kempegowda International Airport for corporate branding

Adani Wilmar's Fortune covers length & breath of Delhi NCR on Delhi Metro

In Campaigns By Satarupa Chakraborty - October 05, 2016

OOH firm eg.communications executed the train wrap and in-train branding campaign for the brand that got underway in early September

Del Monte goes outdoor with"works every time” promise

In Campaigns By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation

HP Spectre creates a statement in the outdoors

In OOH News By Nibedita Saha - September 07, 2016

In association with Milestone Brandcom, HP has executed an OOH campaign to promote its new HP Spectre in three key cities - Delhi-NCR, Mumbai and Bangalore.

Chennai Metro attracts more local and international brands

In OOH News By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.

Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma

In OOH News By VJ Media Bureau - June 18, 2016

From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing revenues through outdoor advertisements.

No limit to innovation on metro networks: Sanjay Kapoor

In OOH News By VJ Media Bureau - June 18, 2016

Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.