Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

‘OOH design must befit the streetscape’

In Viewpoints By Manu Mahajan - January 22, 2018

OOH has the power to shape streetscape which reflect the vitality and character of an area, allowing for a complex interplay of various elements (below and above ground), and careful juxtoposition of these elements is going to result in memorable and unique streetscapes

Bangalore Metro enters fast lane, leg up for OOH

In OOH News By M4G Bureau - January 12, 2018

The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space

Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media

In Digital OOH By M4G Bureau - January 11, 2018

Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi

Gurugram’s Ambience Mall plans for more DOOH & interactive media

In Digital OOH By Bhawana Anand - December 18, 2017

The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In Gallery By - December 05, 2017

The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

Globally, apart from Digital, OOH is the only medium growing: GroupM study

In Research By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors

‘As demand for green printing picks up, costs are bound to come down’

In Gallery By - December 04, 2017

Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In Gallery By - December 04, 2017

The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR

In OOH News By M4G Bureau - December 04, 2017

The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign