It’s business as usual for FoB, bqs, transit media in Bengaluru

In OOH News By Bhawana Anand - January 09, 2020

The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

Behrouz Biryani’s lip smacking OOH campaign

In Campaigns By Pray Jani - November 29, 2019

Behrouz tempts masses to taste their most ordered dishes Dum Ghosht Biryani and Subz-e-Biryani

ExxonMobil takes charge for Cleaner Air in Delhi

In Campaigns By Bhawana Anand - November 25, 2019

In association with Glo - Out of Home Division of Lodestar Universal McCann, the petrochemical brand creates a wide presence across Delhi NCR

Indian OOH: Chaotically Organised

In Viewpoints By M4G Bureau - November 19, 2019

Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets

M&E sector share of GDP must increase to 2%: Sudhanshu Vats

In Digital OOH By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

DMRC takes over Rapid Metro operation from last night

In OOH News By M4G Bureau - October 23, 2019

With this takeover, the total operational Metro network Delhi and NCR has now become 389 KM with 285 stations

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Hyderabad media owners to contest GHMC media fee hike

In OOH News By Bhawana Anand - October 07, 2019

GHMC increased the outdoor media fee by an average 50% with effect from Oct 1