Results For "NCR"
311 News Found
96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study
In Research By M4G Bureau - July 12, 2024
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.
Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA
In OOH News By M4G Bureau - June 24, 2024
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Bombay HC asks CIDCO to present concrete policy on hoardings
In OOH News By M4G Bureau - May 28, 2024
Court prioritises safety and structural integrity of the media over blanket removal of hoardings
Air passenger traffic growth in Jan-Mar 2024 bodes well for airport media biz
In OOH News By M4G Bureau - May 13, 2024
Sharp increase in international air passenger traffic
JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide
In OOH News By M4G Bureau - April 25, 2024
True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
In OOH News By M4G Bureau - March 21, 2024
65% of top 100 OOH advertisers increased their OOH spend from 2022
‘It is an exciting time for the OOH industry’
In Viewpoints By M4G Bureau - March 19, 2024
Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.
‘It won’t just be a man’s world anymore’
In Gallery By - March 08, 2024
As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!
‘We're actively exploring acquisitions and working to increase our inventory’
In Gallery By - March 08, 2024
Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.
Airdropping into the screens
In Campaigns By Neelambari Kakaraparthi - February 15, 2024
With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’